Suppose you're the marketing boss at Shop-n-Save. The St. Louis Cardinals call you and offer some ad space with the sales pitch "Your sign will be on the news whenever the Great Pujols homers!" Naturally you accept their offer. During the game on holey Thursday, your sign gets plenty of airplay, but... it's for a great catch by the other team. Do you frame the photo and hang it on your wall? Do you frame the photo and hide it in your desk drawer? Or do you wait and hope for a Cardinal highlight in that exact location?

The symbolism of this game hit me in the face, that if the Cardinals make a few mistakes, then the Brewers can beat them. There are mistakes like the fielding errors and wild pitches and a cutter over the fat part of the plate, and then there are the roster mistakes that leave Miles, Marquis, Spiezio and Schumaker batting in the 11th. Fielder and Weeks aren't Choi and Hill, Doug Melvin isn't Jim Hendry, and Ned Yost isn't Dusty Baker. This could get interesting.